George Morris Centre Study – 3.41 MB
The agri-food industry is becoming increasingly competitive and global. Simultaneously, changing attitudes toward the environment, health and wellness, as well as viewing food as an experience rather than simply sustenance, are motivating consumers to reconnect with the source of the food they choose to consume, in order to verify its authenticity and overall value. A result of this trend is consumers’ increasing interest in local food.
The purpose of this project was to assess whether sufficient industry support exists to establish a sustainable local and regional food and agri-product distribution initiative (LFDI) in the Niagara and Hamilton areas. This included examining whether the preferred approach is formal or informal and, given the demographics of the immediate area and surrounding region, market requirements and supply base. It also sought to identify attitudinal and cultural factors that could impact the LFDI’s long-term viability.