Hills of Headwaters Visitor's Guide & Map Receives Top Tourism Marketing Award

Ottawa, October 10, 2007 - The Hills of Headwaters Tourism Association received one of only seven awards handed out last week in Ottawa at the Ontario Tourism Marketing Awards.

The Hills of Headwaters Visitor’s Guide & Map, the region’s two official tourism marketing publications, were awarded gold in the category of printed collateral materials featuring Ontario tourism destinations or attractions. In the region you will find the towns of Orangeville, Erin, Caledon, Dufferin, Shelburne and Mono.

“We are thrilled to be recognized by the Ontario tourism industry for our efforts at promoting the Hills of Headwaters region as a sophisticated rural tourism destination” said Executive Director Lisa Brusse. “As local residents and businesses we are all beneficiaries of the wealth that visitor’s bring to the Headwaters region. The tourism dollars spent at our local restaurants, stores, galleries, theatres, golf courses and conservation areas supplement local spending and help to sustain our local economy and the quality of life we all enjoy.”

The award recognized the Tourism Association’s strategic approach to distribution which included insertion into the Globe and Mail to select postal codes in the GTA and distribution from over 40 high traffic locations within the Hills of Headwaters region.

This is the second time that the Hills of Headwaters Tourism Association has been recognized for their excellence in tourism marketing. Earlier this year, the 2006 Visitor’s Guide & Map as well as the 2006 Headwaters Golf Trail brochure were given top marks by the Economic Developers Council of Ontario at their marketing awards ceremony.

The Hills of Headwaters Tourism Association welcomes participation from businesses, organizations and events from throughout the region. Those who would like to be featured in the 2008 Hills of Headwaters Visitor’s Guide & Map should contact the Tourism Association by November 15th at 1-800-332-9744 orinfo@thehillsofheadwaters.com.

Hills of Headwaters Executive Director Lisa Brusse with OTMPC board member Bud Dickson

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