Partnerships unlock best of Ontario’s rural tourism with the Greenbelt Route

FOR IMMEDIATE RELEASE
June 23, 2016

Curated local loops and collaboration with cycling and tourism groups draw new riders to Ontario’s protected countryside in the Greenbelt

The Friends of the Greenbelt Foundation has partnered with Ontario By Bike, Feast ON, and regional tourism offices across Ontario’s protected Greenbelt to showcase world-class cycle tourism experiences connecting the region in the Greenbelt Route. Launched in 2015, the Greenbelt Route connects communities from Northumberland to Niagara on a signed cycling route through the countryside, highlighting bike-friendly destinations and supporting local economies.

New this year, as a substantial cycle-tourism asset for the region, the updated Greenbelt Route has multiple connecting routes to the Waterfront Trail and thousands of points of interest riders can add to their route to customize their experience to their taste. Nine local cycling loops include complete itineraries curated from the best of cycling products from local partners on the newly updated www.greenbelt.ca/route.

"The Greenbelt Route is a new and active way to tour the countryside," said Friends of the Greenbelt CEO Burkhard Mausberg. "You can stop in at restaurants and shops, and appreciate what the Greenbelt has to offer. Riders should look for more itineraries coming to the site all summer long."

The Greenbelt Route brings together the local cycling opportunities from across the Greenbelt onto a unified platform, promoting interconnected cycling adventures through Ontario’s world-renowned, protected Greenbelt.

 The Route is bringing new visitors to the countryside, which is essential to economic vitality of rural communities. The small-town character of the destinations along the Greenbelt Route offer unique and authentic experiences for cyclists from across Ontario and abroad.

"Cycle-tourism brings huge benefits to riders and the communities they visit," said Executive Director of the Waterfront Regeneration Trust, Marlaine Koehler. "Our research shows that riders not only discover new places, they return to those communities and encourage friends and family to do the same."

With Bike Month underway and summer holidays approaching, the Greenbelt Route makes it easier to enjoy active recreation in Ontario’s protected countryside.

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