First Fruits of Spring is a strawberry extravaganza in Toronto that features 25 restaurants and over 20 strawberry producers from around the Greenbelt and beyond. The inaugural celebration includes a month of programming that celebrates the Ontario strawberry industry and ways that consumers can support Greenbelt and other strawberry farmers.
The Ottawa Street market uniquely markets itself as a predominantly growers’ market, making it necessary for all new vendors to either farm or produce within a 100 kilometer distance from the market.
Proudly operating in the city of Hamilton for over 50 years, the Ottawa Street Farmers’ Market has been renewed and relocated, and is ready to provide customers with locally grown and competitively priced produce, year-round.
A refreshed and expanded Hamilton farmers’ market is recruiting local farmers, hiring a market manager and launching a marketing campaign to attract new customers and broaden community support to make this market a lasting success. The market provides competitively priced produce grown within 80 km of the market location, strengthening the relationship between urban and rural communities.
The Sorauren Farmers’ Market hosts 17 vendors in total, 10 of which are farmers, from the Greenbelt.
A new farmers’ market at Sorauren Park in Toronto’s Roncesvalles and Parkdale neighbourhoods draws Greenbelt farmers to market and showcases locally-grown ethno-cultural crops to residents of this diverse community.
The Sorauren Farmers’ Market has already proved to be wildly successful in Toronto’s downtown, open seasonally each year. The new market offers a unique newsletter, weekly educational and event programming on local food, farming and gardening, and generally raises awareness of the greenbelt through guides and brochures.
The goal of the Brampton Farmers’ Market project is to increase the visibility of the market and market booth by building a Market Information tent, a community use/entertainment tent, and installing better visual signage to direct customers to these areas. The Market is also building awareness of Ontario’s Greenbelt by incorporating joint branding by purchasing tents and a 20-foot tall telescopic sky flags with logos of the Foundation and the Market. Improvements to the appearance of the market will help increase the food literacy and education amongst consumers.
VO Kids draws in almost 4 million viewers every week, with the TVO Greenbelt Adventure television program reaching an average of 715,000 viewers per week.
Our children will play a key role in shaping the future of the Greenbelt and maintaining it for generations to come, so TVO Kids is playing a vital role in its preservation by recruiting thousands of children to jump in to the Amazing Greenbelt Adventure.
Children and their parents around Ontario are experiencing the Greenbelt through an awareness and education project aimed at children aged 5-11. The project includes multimedia programming on the popular and educational TVOKids show and website, short video vignettes introduce Greenbelt treasures, and special events. The aim is for children and their families to become inspired to protect the Greenbelt and maintain it for a bright and healthy future.
"I hadn’t realized the disconnection between us and the efforts of farmers to grow our food. And even a wider gap of what it takes to grow organically and sustainably. Cooking professionally never taught me this, ten minutes on a farm did." - Edmund Rek, Chefs' Market Manager
Sitting in the center of downtown Toronto, the historic Don Valley Brickworks is undergoing a transformation from abandoned industrial site into a lively environmental centre and a burgeoning source for local foods.
Chefs have long been interested in sourcing local ingredients for their menus because of the unparalleled taste and freshness. The Greenbelt Depot at the Don Valley Brick Works fills an infrastructure gap in the local food system by establishing a weekly wholesale market where Greenbelt farmers and Toronto chefs can do business. The Depot also hosts public education activities and events on food and farming, and serves as a hub for farmers and chefs to meet and discuss current food trends, strengthening the bond between producers and chefs.
Everdale farms’ “train the trainer” workshops provide insight to farmers on how to transform their farms into living classrooms.
Reaching out to over 100,000 children and adults a month, FoodShare Toronto is a community food security organization which subsidizes fresh produce distribution, workshops and nutrition programs. FoodShare Toronto works in conjunction with Everdale, an organic farm and environmental learning center, to build a local food culture for kids.
Connecting kids with food is a natural and interactive way to introduce them to the splendor of their local landscape. In order to show young people about all aspects of their food system, the Greenbelt and eating local foods, students visit Everdale Farm, where farmers and schools in the Greenbelt work together to enhance foods skills and cultivate a food ethic. They explore and interact in the FoodShare Toronto kitchen, tasting the bounty of local products and creating meals with them.
Over 1,000 students have now had the opportunity to participate in the hatchery program, which involves observation of the development of the eggs, and participation in “release days”, where fry are released into streams targeted for restoration.
Escarpment Country – in the Heart of Ontario’s Greenbelt
Situated in the heart of Southern Ontario’s Golden Horseshoe, Escarpment Country™ captures 380 square kilometers of sprawling countryside, and is visited by more than 2 million people every year.
Of all the beautiful land of the Greenbelt, the Niagara Escarpment stands out as a national treasure, and the Milton Chamber of Commerce is helping to highlight this jewel of the Greenbelt.
This new marketing campaign co-brands the Niagara Escarpment with the Greenbelt, increasing awareness of the Milton region of the Niagara Escarpment and unifying the landscapes through the use of advertising, signage, photo displays, and an interactive website.
In 2009, The Sierra Club helped champion the zoning of the Streetsville portion of the Credit River watershed as Greenbelt by the City of Mississauga.
Under continual erosive pressure from sprawling development, Ontario’s Greenbelt receives a boost from the Sierra Club, an organization which has stepped in to inform and help residents stand up and defend the Greenbelt.
Though primarily rural, the Greenbelt is neighbour to vibrant urban communities who value it deeply and want to protect this gem. Using resources such as a Greenbelt tool-kit, presentations, and public meetings, this campaign informs residents in urban communities adjacent to the Greenbelt about land use decision-making and the important role they can play in fostering effective municipal implementation of the Greenbelt Plan. Community groups, such as residents associations, church groups and conservation organizations, along with their municipal leaders, are encouraged to become defenders of the Greenbelt.