"People are coming to understand that sprawling cities and shiny new highways are not proof of a burgeoning economy. There are ways for our economy to develop in tandem with our countryside. What we need is the political will to take the first steps toward implementing these mutually beneficial solutions.” - Nicola Ross, Alternatives Journal, December 29, 2008.
Focusing on contemporary environmental issues, Alternatives Journal appeals to both academics and the general public by increasing awareness of the Greenbelt and encouraging discussion on key issues of protecting it.
Feature Articles and Escarpment Blues Benefit: Alternatives Journal increases its profile through the use of a one-page feature article on an organization working towards sustainable change. The funding also supports a fundraising event featuring singer-songwriter Sarah Harmer.
Journal Issue, Protecting Near Urban Lands: The June 2008 issue of Alternatives Journal focuses on protecting near urban lands, such as the Greenbelt, with various articles by Foundation grantees.
Alternatives Journal Support: Multiple issues of Alternatives Journal are supported in 2009 and 2010, with many themes and topics directly related to the Greenbelt and support of the Greenbelt as a sustainable, permanent feature.
Feature Articles and Escarpment Blues Benefit:
$5,000 February 25, 2008
Journal Issue, Protecting Near Urban Lands:
$5,000 July 15, 2008
Alternatives Journal Support:
$10,000 December 10, 2008