The Toronto FRESH Event - August 15-30, 2010


Press release and event details from

Are you concerned about where your food is coming from and what your children are eating? Do movies like Food, Inc. leave you feeling helpless, like you can’t change the direction in which the planet is heading? FRESH The Movie will educate and inspire you, leaving you feeling hopeful – and a little hungry. FRESH is a new film by Ana Joanes, that examines the cost of our industrial food system and offers a practical alternative for how we grow, buy and eat our food.

Organized by two Toronto moms and running from August 15-30, 2010, the Toronto FRESH Event is a series of farm to table dinners, tastings and workshops designed to highlight the local and sustainable food resources available in Toronto and the surrounding area. The event culminates in the Toronto premiere screening of FRESH The movie on August 26, 2010 at 6:30pm at the Bloor Cinema.

Immediately following the screening of FRESH, stay for an interactive panel discussion, moderated by Wayne Roberts, food activist and former chair of the Toronto Food Policy Council. The panelists include Chef Brad Long or Veritas and Restaurant Makeover, Debbie Field, Executive Director of FoodShare, Chris Wong of Young Urban Farmers and Tammara Soma of Sustain Ontario and the Toronto Youth Food Policy Council. Find out what is going on in the “sustainable food movement” in Toronto and what you can do in your own corner of the universe.

FRESH is more than a film; it is a reflection of a rising movement of people and communities across America who are reinventing our food system. FRESHcelebrates the food architects who offer a practical vision of a new food paradigm and consumer access to it. Encouraging individuals to take matters into their own hands, FRESH is a guide that empowers people to take an array of actions as energetic as planting urban gardens and creating warm composts from food waste, and as simple as buying locally-grown products and preserving seasonal produce to eat later in the year.

FRESH tells the stories of real people, connecting audiences not with facts and figures or apocalyptic policy analysis, but with examples of personal initiative and concrete ways to engage in a new food model.

Other FRESH Toronto Events include:

August 18: Harvest Wednesday at The Gladstone Hotel (Farm-to-Table Tasting), 1214 Queen Street West, 6:30pm ($20)

August 20: Chocosol “Chocolate in Motion” workshops, 6 St. Joseph Street, starting at noon ($20)

August 23: FoodShare guided tour and growing demonstrations, 90 Croatia Street, 5:30pm (FREE)

August 23: Farm-to-Table Dinner at Beast, 96 Tecumseth Street, 6:30pm ($50)

August 24: An Evening at The Stop. Tour the greenhouse, gardens and enjoy refreshments, 601 Christie Street, 7pm ($10)

August 25: The Junction Fromagerie, local cheese and wine tasting, 3042 Dundas Street West, 7pm ($20)

August 30: Community Screening of FRESH at the Sorauren Farmer’s Market, 260 Sorauren Avenue, 8:30pm ($10 donation to the West End Food Co-op)

For more information about the Toronto FRESH Event please contact Allison Savage at 416.972.6096 / or Treva Thompson at 416.605.0711 /

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