Edible Gardens Go Global
with a Little Help from Greenbelt Farmers
Rapid immigration and demographic change are spurring ever greater demand for world crops in southern Ontario. This market, worth an estimated $700 million in Toronto alone, creates a huge opportunity for farmers and food retailers in and around the Greenbelt.
Thanks to the pioneering work of our grantees—including The Stop Community Food Centre, Vineland Research and Innovation Centre, and Ontario Fruit and Vegetable Growers Association—world crops such as okra, chu-chu eggplant, and yard long beans are now being successfully grown in the Greenbelt and will soon be available to consumers in the GTA. Look for them in a farmers' market or grocery store near you!
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Recipes, growing instructions, and more are coming!
- Okra one-pager info sheet - jpg 732KB
- Vineland's world crops economics data sheet - pdf 558KB
- Vineland's world crops fact sheet - pdf 1.13MB
- Vineland's world crops grower's guide - pdf 1.06MB
Learn more about world crops
We want to get the word out on #worldcrops! Below you'll find other locally-based resources, facts and figures, and media coverage. If you've got an article or piece on world crops we should include, please don't hesitate to contact us.
- Greenbelt-Grown Guides to World Crops
- World Crops Learning Gardens at the Toronto Botanical Gardens
- Globe & Mail: Exotic Vegetables coming soon from a farm near you
- Toronto Star:Ontario farmers experiment with "world crops"
- Now Magazine: World crops come home
- World Crops Project on Facebook
- World Crops Project on Twitter
Facts & Figures
production area needed to meet Ontario's demand for okra
- $50 million: Okra market in Canada; around half of consumption in Ontario
- $59 million: Yard long beans market in Canada; 2/3 of consumption in Ontario
- $33 million: Chinese Long purple eggplant market in Canada; nearly half of consumption in Ontario
- 46 per cent: Percent of Greater Golden Horseshoe residents born outside of Canada
- New Canadians spend up to 40 per cent of their food budgets on vegetables
- $5 billion: Annual sales in ethnic grocery stores across Canada, growing 15 to 20 per cent annually