Farmers' Markets and the Community

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Farmers' markets showcase fresh fruit and vegetables along with beautiful displays.

Farmers’ markets not only provide local food, they also bring communities together. As both a foodie attraction and social function, markets attract neighbours, musicians, farmers, and entertainers, encouraging and growing the most fresh and delicious food our province has to offer. 

Having local foods available every season is one of the many advantages of some markets. Rather than purchasing fruits from across the continent that are often picked too early and ripen en route, bringing fresh food directly from farms only a few hours away means the freshness is incomparable and the taste is superb.

Markets bring money directly from you to farmers without the middleman in between, growing the strength of local farms and the Greenbelt. This supports the local economy and brings farmers to rural and urban communities, furthering their outreach and connections.

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At Dufferin Grove Farmers' Market, a community oven is available for vendors to bake bread.

One of Toronto’s treasures—Dufferin Grove Farmers’ Market—has brought together farmers from the Greenbelt and beyond, and has grown each year since its 2002 inception. Originally a small market with three farms, it has gradually grown to almost 30 vendors. Manager Anne Freeman feels the Market’s first winter launch in November may have been a strange beginning, but it has gradually expanded, and with an indoor facility, farmers and shoppers are accommodated year-round.

The summer months include educational displays, and it has evolved into a community event that showcases musicians and entertainment to complement the shopping experience. Summer products range from fruits and vegetables to honey, soap, and wine tasting privileges, naturally.

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Musicians complement the shopping experience at Dufferin Grove Farmers' Market.

An indoor facility accommodates the market through the winter months. Though not as “glamorous” in the winter, an audience has grown for products available every season. Some winter delicacies include meat and baked goods and provide Farmers with the opportunity to interact with the community year-round.  

To interest the public and provide more awareness, we have invested in these markets, bringing more products and more value. With a grant from the TD Bank Group, Market Bucks are given to TD customers and others to spend at farmers’ markets, with each “buck” worth $5. With this connection, we are providing select markets throughout the Greenbelt region with new customers and economic opportunities.

Farmers’ markets provide a win-win for both farmers and customers, rewarding both with the fulfillment that comes with eating and growing locally. It connects farmers with customers, building relationships and appreciation for farm-fresh quality food just at your doorstep.

Visit next week for my second installment on Farmers’ Markets. 

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Burkhard Mausberg

-- CEO

 

 

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