New Market Connects Greenbelt Farmers to Toronto Chefs

Toronto, October 1, 2008 – Today, chefs from Jamie Kennedy KitchensVerticalPalais RoyaleChez VictorFun Guy Farm and George Brown Chef School celebrated the launch of the new Chefs’ Market at Evergreen Brick Works by preparing a special brunch using only locally grown and raised food sold at the Market. The new chefs-only market, created in partnership between Evergreen and the Friends of the Greenbelt Foundation, simplifies sales channels for farmers/producers from Ontario’s Greenbelt and nearby areas, providing Toronto chefs easy access to locally grown food.

Open weekly on Wednesday mornings this fall (9:00 a.m. to 1:00 p.m.) the Chefs’ Market establishes a new food distribution network helping build a more robust economy for farmers and chefs. In addition to providing infrastructure, on-site cold storage is being explored to support the new long-term initiative, which further positions Evergreen Brick Works as a hub for local food in Toronto.

“The Chefs’ Market is a significant piece of Evergreen’s broader food strategy to support local food and its producers,” says Seana Irvine, program director, Evergreen. “Chefs want the freshest ingredients; producers need to sell – it’s a locally grown marriage of supply and demand.”

“Chefs play an important role in our lives and in our eating of local food. This is seen in the popularity of food shows and now, with this market, providing local, Greenbelt food to chefs,” said Burkhard Mausberg, president of the Friends of the Greenbelt Foundation. “The Greenbelt Foundation is pleased to be a part of the Chefs’ Market, helping distribution for more than 5,500 Greenbelt farmers.”

Open for chefs every Wednesday from 9 a.m. to 1 p.m., the Chef’s Market closes October 29 for the winter and reopens again in late May 2009.

About Friends of the Greenbelt Foundation (www.ourgreenbelt.ca) Possibility grows in the Greenbelt. Wrapping around the Golden Horseshoe, the Greenbelt is 1.8 million acres of potential to make Ontario, and the earth, a better place. The Friends of the Greenbelt Foundation is a charitable organization established to support the vitality of the Greenbelt.

About Evergreen Brick Works (www.evergreen.ca) Evergreen Brick Works furthers Evergreen’s mission of improving the health of cities by deepening the connection between people and nature, and empowering Canadians to take a hands-on approach to their urban environments. Evergreen Brick Works will be an environmentally based community centre – a year-round destination for experiential learning, collaboration, fun and celebration on the themes of Nature, Culture and Community. Intended to transform the way people think about their cities, the innovative facility will demonstrate and promote practical solutions that make communities sustainable and more livable, and urban lifestyles healthier. Ground breaking for this $55 million project is planned for Fall 2008.

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For a PDF of this press release click here.

For more information contact: Nate B. Habermeyer, Evergreen nhabermeyer@evergreen.ca, 416-596-1495 x252

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