The 17th Annual Niagara Peach Festival showcases the peach industry for one day in August. The Festival is extra special this year, with an expansion of the ‘Peach of an Evening’ event held on the Thursday evening prior to the Niagara-on-the-Lake Peach Festival. The event promotes tourism in Niagara-on-the-Lake and builds awareness of the peach industry. The goals are to develop the demand for local produce, solidify strong relationships with growers, increase business involvement and visitors' length of stay. The Festival draws thousands of visitors each year.