The Ontario Farm Fresh Marketing Association, with 100 members in the Greenbelt, is developing a marketing strategy to increase the number of repeat customers and the frequency of their visits to these on-farm markets. An outreach plan will attract new visitors including members of the GTA’s diverse ethnic communities; create seasonal, low-cost promotional activities for OFFMA; and pursue co-marketing opportunities with other tourism operators in the Greenbelt. The project promotes agriculture and farms in the Greenbelt and Ontario.
Ontario Farm Fresh Marketing Association
Marketing Farm Visits in the Greenbelt
$25,000 - March 1, 2007
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