Toronto, October 2008 - On behalf of project partners and supporters, Justin Lafontaine, Bike Train Project Lead and Founder, accepted two of Ontario’s most prestigious tourism awards at the Ontario Tourism Summit on Tuesday, October 7. The Bike Train Initiative was honoured with the Ontario Tourism Marketing Partnership Corporation's Award for Best Tourism Marketing Partnership, and the Tourism Industry Association of Ontario's Excellence Award for Tourism Innovation.
These awards recognize the successful development and launch of this collaborative project, and the growing cycle tourism market opportunities and economic benefits for the Province of Ontario.
In celebration of this achievement, the Bike Train Initiative would like to invite cyclists to ride the Bike Train on a special weekend extension of Bike Train service. The Bike Train will be running on the weekend of October 17 to 19 to coincide with Doors Open Niagara.
“I want to congratulate all the Toronto-Niagara Bike Train partners on their award for Best Tourism Marketing Partnership and for a campaign that proves how innovative partnerships are helping Ontario meet a growing demand for new and dynamic travel experiences,” said Tourism Minister Monique Smith.
- 950 Bike Train trips were taken by over 550 unique passengers to date in 2008
- An estimated 275 room nights were booked by Bike Train passengers
- The Toronto-Niagara Bike Train is The Greenbelt Express – a sustainable transportation option to exploring the bounty and biodiversity of the Greenbelt in Niagara
The Bike Train is an independently coordinated, promoted and ticketed service, utilizing existing passenger trains and schedules. To facilitate the Bike Train service, a baggage car with bike racks installed onboard is added to select VIA Rail departures accommodating up to 56 bikes. The price for a round-trip ticket is $59 including taxes and bike transport fees.
The Bike Train Initiative is a collaborative partnership project funded by the Government of Ontario and the Friends of the Greenbelt Foundation, and supported by the City of Toronto, Niagara-on-the-Lake Chamber of Commerce and Visitors & Convention Bureau, Waterfront Regeneration Trust, VIA Rail Canada, Metrolinx, Mountain Equipment Co-op, Tourism Niagara, Tourism Toronto, Pedal Magazine, Regional Niagara Bicycling Committee, Niagara Freewheelers Bicycle Touring Club, and by more than 20 organizations and businesses.
Transportation Options is a non-profit organization based in Toronto dedicated to promoting sustainable systems of transportation which foster ecological balance, social equity, and economic vitality.
For Bike Train schedule and reservations visit www.biketrain.ca.
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For a PDF of this release click here.
For more information, contact:
Justin Lafontaine, Project Lead and Founder
Email: jlafont -at- toronto.ca