“Exclusively Ours” is strategically positioning the areas of Caledon, Erin, Orangeville, Shelburne, Mono and Dufferin County as Greenbelt tourist destinations. A promotional campaign positions the natural landscape of the area within the Greenbelt; strengthens the Hills of Headwaters’ brand; increases tourism in the area; and, engages area businesses and the community to collaboratively offer a wider tourism “franchise” that includes marketing seven tourism experiences - trails, heritage, arts, culinary, equestrian and agriculture, golf and corporate meetings in the Headwaters.
Hills of Headwaters Tourism Association
“Exclusively Ours” Marketing Program
$100,000 - March 1, 2007
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