Valuing Wetlands in Southern Ontario's Credit River Watershed

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The purpose of this study was to estimate the value of retaining and restoring wetland services in the Credit River Watershed using the CVM. 

The CVM is a survey-based technique where a sample of the population is asked a series of questions about their willingness-to-pay for various hypothetical programs that change environmental services. In the current study, a total of 1,400 households were asked their willingness-to-pay (via voting for/against an increase in their property taxes over the next 5 years) for several wetland retention/restoration programs in the Credit River Watershed, ranging from retaining 2,523 acres of wetlands to retaining/restoring 13,523 acres of wetlands over the 2009-20 period. Care was taken in the survey to minimize potential biases associated with the CVM (i.e., hypothetical and ‘yea-saying’ biases), and to test for the sensitivity of willingness-to-pay estimates to the scope (size) of the wetland programs considered. .

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